Basic Information
|
School : |
School of Economics and Management |
Gender： |
Female |
Date of Birth： |
198908 |
Title： |
Lecturer |
Education： |
Ph.D of Management |
Tutor： |
Master degree |
|
Interest of research: |
Strategic Management,Marketing Management, ConsumerBehavior |
Enrollment information
1. AdmissionDisciplines: Business Administration
2. ResearchDirection: StrategicManagement,MarketingManagement, ConsumerBehavior
3. EnrollmentYear: 2023-2024
Representative Projects
Presided over the major philosophical and social science research project of Hubei Provincial Department of Education, "Study on the influence of intelligent recommendation system on college students' health goal management" (Project number:22Q058), in progress.
Representative Articles
Xu L, Zhang L.2018. Impact of customer active socialization on customer compliance and satisfaction with medical service outcomes [J]. Journal of Management, 15 (3): 427-433
Xu L, Zhang L, Cui N, Yang Xuaxao.2019. A study on the impact of customers' active socialization on their willingness to engage in continuous tasks [J]. Journal of Management, 16 (6): 867-874
Xu, L., Zhang, L., Cui, N., Yang, Z. 2020. How and when AR technology affects product attitude [J].Asia Pacific Journal of Marketing and Logistics,32 (6): 1226-1441.
Xu, L., Cui, N., Qualls, W., Zhang, L. 2017. How socialization tactics affect supplier-buyer co-development performance of exploratory and exploitative projects: The mediating effects of cooperation and collaboration [J]. Journal of Business Research,78: 242-251.
